Tempting Brands AG and Plus Licens have entered into a partnership to market the ROUTE 66 brand in Nordic, Central and Eastern Europe (including Russia).
About Plus Licens
While character licensing as such goes back to the late 19th century, the modern licensing industry began to form in the 1970s and 1980s. Plus Licens was founded in 1977 to meet this new demand for professional and dedicated management of intellectual property rights.
Following the European political changes of 1989, Plus Licens also became the first dedicated licensing company to enter the new markets of Central and Eastern Europe, with office openings in Warsaw, Moscow, Budapest and Prague.
Today, the company is listed not only as a market leader in the Nordic countries and CEE but also as one of the world’s top licensing agencies in general.*
*) Global License survey, May 2011 and 2012