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Since 1926
A glowing ROUTE 66 shield beside a two-lane desert highway at night
The Mother Road · Est. 1926 · Decommissioned 1985

Feel the Freedom.

The official home of the ROUTE 66 brand.

Licensing The story
The brand

An authentic American lifestyle brand with timeless appeal.

Instantly recognised around the globe. Standing for freedom, hope, authenticity, originality and adventure. On shelves in more than 100 countries.

1926Route commissioned
100+Countries
1000+Artworks
ROUTE 66 shield painted on the highway with desert mountains beyond
Chicago to Los Angeles

Freedom

Over two thousand miles all the way. The open road, the long horizon and the choice to take it.

A roadside café sign under a big desert sky
Diners, motels, neon

Authenticity

Real places, real signs, real stories — kept alive by the people who still travel the old road.

A motorcyclist on an empty stretch of ROUTE 66
Get your kicks

Adventure

A century of road trips, and a brand that carries the same spirit into every product it touches.

Licensed products

From the highway to the high street

Man and woman wearing ROUTE 66 graphic T-shirtsApparelT-shirts · hoodies · denim · biker Traveller with a ROUTE 66 suitcaseLuggage & bagsSuitcases · backpacks · leather ROUTE 66 cosmetics jarsFragrancePerfume · grooming · body care Rider wearing a ROUTE 66 helmetMotoringHelmets · car accessories ROUTE 66 bed linenHomeBed linen · garden · tableware ROUTE 66 cooler box beside a classic carOutdoorCoolers · blankets · picnic ROUTE 66 ice cream tubsFood & drinkIce cream · wine · drinkware Man and woman wearing ROUTE 66 graphic T-shirtsApparelT-shirts · hoodies · denim · biker Traveller with a ROUTE 66 suitcaseLuggage & bagsSuitcases · backpacks · leather ROUTE 66 cosmetics jarsFragrancePerfume · grooming · body care Rider wearing a ROUTE 66 helmetMotoringHelmets · car accessories ROUTE 66 bed linenHomeBed linen · garden · tableware ROUTE 66 cooler box beside a classic carOutdoorCoolers · blankets · picnic ROUTE 66 ice cream tubsFood & drinkIce cream · wine · drinkware

View the gallery

A couple in the forest wearing a ROUTE 66 hoodie and T-shirt
Licensing

The Mother Road is open for business.

Licensed to manufacturers, distributors and retailers worldwide — Inditex, Primark, Carrefour, EMP, Lojas Renner, Reliance Retail and many more.

How licensing works
News

On the brand

All news