Riding your Harley past old car wrecks and roadside diners, a quick stop in a bar off the beaten track for a drink, then put the pedal to the metal and drive past the legendary Grand Canyon. Limitless freedom, coolness, masculinity – this is what the world-renowned Route 66 on the American highway represents. The fragrance collection from the new ROUTE 66 brand embodies this spontaneous, authentic lifestyle and the various destinations that wearers encounter on the “Mother Road”. The men’s fragrances “Easy Way of Life”, “The Road to Paradise is Rough” and “From Coast to Coast” will be available in stores from the beginning of September 2021.

For more information, please visit: https://www.m-w.de/en/brands/route-66/