


– The Mother Road
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Route 66 is more than a highway — it’s a symbol of freedom, adventure, and the open road. Since 1926, this legendary route has stretched from Chicago to Santa Monica, connecting small towns, wide-open deserts, and iconic American landmarks.​
Famous for neon signs, classic diners, quirky motels, and roadside attractions like Cadillac Ranch, Route 66 became the heart of a nation on the move. Even though parts have been replaced by modern highways, the spirit of Route 66 lives on.
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Travel through time. Feel the road. Discover the legend.

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1978
OUR BEGINNING
Motor clothes and accessories introduced by Eastwood Motor Supplies
1993
Software products released worldwide by ROUTE 66 Geographic Information Systems BV
1995
Sunglasses distribution starts on highway gas stations across Germany by Primetta
2008
TEMPTING BRANDS
Trademark registrations consolidated under Tempting Brands AG
2009
Sunglasses brought to the Italian market by Polinelli
2010
Greeting cards published by Hallmark
2012
Bags introduced in Brazil by Maxlog and in Italy by RTK
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Tempting Brands AG acquires fragrance and cosmetics rights from Coty (NYSE:COTY)
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Fragrances presented across Europe by Kent Fragrances
2013
Apparel promotions sold in Netto (Edeka Group) and Kaufland stores across Germany, Austria, and Switzerland (5,000 locations)
2017
Back-to-School products sold in the Iberian market by Busquets
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Garden accessories marketed in Germany by Ferrum
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Leather accessories offered in Italian boutique stores by CBL
2018
Apparel introduced worldwide in Inditex through Universal
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Bed linen collections presented in Germany by Skybrands
2019
Footwear produced in Italy
by CEBO
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Apparel collections distributed major street fashion retailer in the UK by Brand Alliance
2020
Apparel sold in Scandinavia
by Hybris
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Helmets introduced in France motorcycle channels by Trade Con
2021
Direct-to-Retail program initiated with Lojas Renner in Brazil
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​Cooperation for cosmetics & grooming products signed in Brazil with Viking
​
Perfumes distributed in Europe by Mäurer & Wirtz
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Trademark rights for China sold to Guangzhou Weichang Clothing Co., Ltd.
2022
Biker apparel collections offered online in Europe by EMP
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Direct-to-Retail program started with Woolworth in Germany
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Shoes collections presented in dedicated footwear retailers in France by Chauss Europe
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Direct-to-Retail program initiated with Reliance Retail in India
2023
Perfumes distributed in 20+ countries by Diamond International SRL
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Car accessories marketed in the United States by iWorld
2024
Apparel partnership initiated in Canada with NTD Apparel
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Denim collection introduced in Germany by Karl Rieker
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Apparel present in large retailers in Germany by Güldenpfennig and ISA Traesko
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Slippers cooperation signed in Brazil by MC Industria de Cascades
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Apparel launched in Primark stores with BioWorld International and Brand Alliance
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Footwear supplied to Carrefour Spain
by BACCI
2025
Luggage collections distributed in Singapore and Thailand by Retro Development
